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Lean Content
Lately, I’ve been looking at content through the lean lens. For copywriting, this means testing for messages that make users click before writing a ton of content. If we know that a single user clicked...
View ArticleCopywriting: Conversions or Thought Leadership?
A thread in my inbox: “We have a lot of ideas on topics to write about that are relevant to our industry. But how should we go about producing content? Hire a copywriter?” Two primary follow-up...
View Article2 Minutes All About Me
Starring Kevin Hoffman, Jared Spool, Samantha Warren, Bob Fox, Bronwen Taylor, and Lloyd Morrisett
View ArticleLinks to Stuff I Used to Talk About
I don’t identify as a content strategist anymore, although it’s a big part of my career journey. Still, here are a few things my content-strategy specialization enabled me to do/talk about. *...
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